Holistic Marketing

"Holistic marketing concept is based on the development, design, and implementation of marketing programs, process and activities that recognizes their breadth and inter dependencies.

Nirma is a customer-focused company committed to consistently offer better quality products and services that maximize value to the customer." - AMA Definition

The customer-centric philosophy has been well emphasized at Nirma through:

•           Endlessly exploring & evolving new products & processes.

•           Laying importance on cost effectiveness.

•           Teamwork and active participation.

•           Enforcing Quality Management.

•           Fulfilling the safety, environment and social obligations.

•           Signifying belonging and model behavior towards organisation and its goals.

SOCIAL RESPONSIBILITY MARKETING

Nirma Education & Research Foundation (NERF) in 1994

Today, this state-of-the art academic infrastructure runs various institution bodies such as Institute of Technology, Institute of Management, Institute of Pharmaceutical Sciences and Institute of Diploma Engineering.

Nirma Memorial Trust and Nirma Foundation

- Nirma Memorial Trust looks after deprived women in Gujarat. It builds Ashrams and guesthouses for pilgrims and the elderly. The Nirma Foundation, set up in 1979, contributes towards the running of schools, colleges, temples and social institutions, within the state and outside.