Introduction

Introduction:

Nirma was started by a chemist Mr.Karsanbhai Patel, who started this venture at his home and named the product after his daughter Nirupama. Nirma washing powder was an innovative detergent which was economical and targeted the middle and lower middle class segment of the society. The cost difference between the existing detergent and Nirma was more than Rs.10/- per kg back in 1969. He realised the consumer need of an economical detergent and turned that to a demand. The advertisement campaign ‘SABKI PASAND NIRMA’ created a wave in the consumers which shot up the demand of Nirma.

Nirma is a phenomenon and synonymous with Value for Money. The brand transcends the specific dynamic of any particular product category, which is best captured in its above mission statement - a statement of sustained innovation, an unceasing effort to deliver better value to consumers, through better product quality.

                                                                                                                       source: nirma.co.in