Channels:
Nirma markets
everything under the name Nirma Consumer Care Limited (NCCL).
The distribution strength of Nirma is based on satisfying and mutually
rewarding relationship.
Nirma operates on two parallel networks and introduced flat network
system which was very unique.
Having the lowest cost for distribution channel, it has 450 exclusive
distributorc
- Lowest
Cost System in India
- Speed
in Distribution
- Flexibility
The
Company has been successful in establishing a highest penetration in the respective product categories in the market with good urban as well as
rural presence through the two distribution channels.
Distribution:
Nirma started with selling the product door to door.
The agents would then go to small retail shops and place their products there.
Starting with the one man’s team, Nirma has come a
long way wrt distribution.
Now Nirma has
Sales Force:
350
Distributors:400
Retail: over a million
Nirma sells
over 8 lakhs tons of detergent products every year and charges a 35% share of
the Indian detergent market, making it one of the world’s major detergent
brands.
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